IZMO Ltd

Izmo is a leading company in the automotive retail industry, known for creating cutting-edge products that set benchmarks in the market.

Aug 09, 2024

Izmo ltd. Is into the business of interactive marketing solutions. The company offers hi-tech automotive e-retailing solutions in North America, Europe, and Asia. The company, founded in 1995, is listed on the BSE and NSE.

Izmo is a leading company in the automotive retail industry, known for creating cutting-edge products that set benchmarks in the market. Over the years, they have developed a reputation for being pioneers in this space. Some of their notable innovations include:

izmoToolkit (2002): One of their early products that set a foundation for their future innovations. It likely offered tools that helped automotive retailers manage their operations more efficiently.
izmoweb Platform: A comprehensive platform that provides automotive retailers with fully functional, interactive online stores. This platform enables dealerships to showcase their inventory online, offer detailed car animations and graphics, and provide a rich customer experience.

Business Software Market

Global business software & services market was valued at $389.86 billion in 2020 and forecasted to grow at CAGR of 11.3% during 2021-28
Growing automation of business processes and increase in enterprise data are driving growth in this industry
COVID-19 pandemic further expedited this growth as demand for SaaS based services and products increase across sectors

E-Marketing Industry

Global digital marketing sector, valued at ~ $321 billion in 2022, reached $366.1 billion in 2023, growing 14%; and is forecast to reach $671.8 billion by 2028
Rising investments in online video and mobile advertising have fueled overall digital marketing expenditure in North America and Western Europe
Mobile ad expenditure contributes to ~ 39- 42% of digital spend in Western European markets such as the UK, Germany, and Spain, and expected to grow to 55-60%

Automotive Dealer Market

Market Opportunity

Base Platform Billing Per Dealer: $1,500 – $2,000/month
Add Consulting: $500/month
Add Derivative Products: $1,000/month
Total: $3,500/month
Market Size: $840 million

Services Offered

Business Mix

Automotive Solutions – Enterprise Platform for Digital Retail, CRM for After Sales Automotive, Performance Consulting for Automotive Retail excellent
Interactive Media Solutions – Offers world’s largest library of automotive images and animation, 3D Virtual Showroom, Virtual Reality & Video Platform.
AI Platform (New) – . izmo.ai platform for Nexgen customer engagement & intelligent marketing.

Revenue Mix FY23

Interactive Media Licensing: 47%
Professional: 13%
Digital Web Services: 21%
CRM: 3%
Data Analytics SaaS: 8%
Recurring Services : 7%
Others: 1%

Geographical Mix FY23

North America: 56%
Europe: 25%
India: 19%

Segment Revenue FY23

Izmo Studio : 47%
Izmo Cars : 32%
Frog Data : 21%

Marquee Clients

Automotive – Stellantis France, Emil Frey, Microsoft, Hertz, Europcar, Renault, SONY, Ford.
Information Technology – Microsoft, Infosys, Wipro, Dataone, Rambus and IBM
Telecommunication – Airtel and Idea

R&D

The R&D (Research and Development) team at Izmo has made some impressive achievements, including:

1. Virtual Reality (VR) & Augmented Reality (AR) Platform: They created a first-of-its-kind platform that uses CGI (Computer-Generated Imagery) to bring virtual and augmented reality into car retailing. This means customers can experience cars in a virtual showroom or see how a car would look in their driveway using AR, all from their computer or smartphone.

2. AI Big Data Platform for Decision Making: They developed a powerful platform that uses artificial intelligence (AI) and big data to help make smart decisions